ART & COMMUNITY BEATS THE WINTER BLUES
CLIENT: LUMIERE FESTIVAL SOCIETY SERVICES: Strategic Video Communications
LUMIERE FESTIVAL is an annual celebration of art and light that transforms Vancouver's West End and Downtown Core into a radiant wonderland. Designed to spark joy and connection during one of the city's darkest months, this festival brings the community together through stunning installations and artistic expression.
Orange Pulp proudly collaborated with LUMIERE to create vibrant video campaigns that not only captured the magic of the festival but also played a pivotal role in expanding its audience, attracting new partners and fuelling the festival's growth.
“The Lumiere highlight videos created by Orange Pulp Projects have proved to be a key tool in branding the event and attracting partners. The videos showcased the art work, programming and progression of the event and played a lead part of our 2016 rebrand.
Shared across multiple media platforms the videos have helped the organization retain and attract new partnerships. Video plays an import role in our marketing strategy and has allowed us to tell our story. ”
PREVIOUS YEARS: LUMIERE 2017